THE MISSION:
“Focus Fly Co. flies & apparel are fueled by creative inspiration conjured from years of skateboarding, live music, filmmaking, visual art, and lots of fishing. When you cook all of these down, the underlying connection - or base ingredient, is always community.
Our aim is to use this inspiration to create our own style of grass-roots DIY stewardship opportunities and approachable conservation practices within our local fly fishing community and further. It all starts with a fly. Through our passion for fly fishing and fly tying, we plan to move the conversation forward from the fly, to how to honor the fish we chase, and ultimately ways we can all help grow the public’s interest in preserving the waterways we love.
We hope to shake the tree of tradition enough to in-turn grow the culture’s audience and provide access to high quality custom flies, apparel, select tools, gear, and accessories to all - not just an elite market. We are driven by the idea that a wider audience creates more FOCUS on respecting the resource and simply doing the right thing on and off the water.
From plastic-free packaging on all fly orders, fly tying events, organized clean-ups, and authentic content creation, we also pledge to broadcast our passion for sustainability throughout audiences beyond just the industry ears of fly fishing.
In our experience, it’s hard to keep anything healthy and growing if there’s not enough folks invited to join in. We hope to cast a wider net through brand partnerships, collaboration, and digital media, so that we can extend a formal invitation to new fly anglers and tiers alike.
Our ‘North Star’ is pursuing clean, fishy water for all. To get there - community is key. It takes a village.”
- Chris Perot
FFC FOUNDER, OWNER, TYER
F . O . C . U . S .
Founded On:
Conservation, Utility, & Stewardship.
Here- as we grow the site, there will be access to all scheduled Focus fly drops, apparel releases, instructional tying videos, select tying tools, accessories, upcoming events, volunteering opportunities, outreach & more.
Join the Focus mission as we strive to grow, teach, and strengthen our communities from this platform.
Thanks for Supporting Focus Fly Co.
Enjoy the Eats.
Look for our feature(s) :
‘Guide Picks: Top 10 Small Batch Redfish Fly Tyers’ by: Anycreek.com
Focus Fly Co. Proudly Supports: